Why Iceland?

Iceland is renowned for having one of the most sustainable fisheries on the planet. With its pure, clean waters and rich biodiversity, it provides an ideal environment for abundant marine life. Our partners in Iceland are multi-generational fishermen who are deeply connected to their culturally significant trade and prioritize environmental stewardship and respect for the resources they harvest.

Moreover, Iceland stands out as a completely carbon-neutral country, utilizing renewable geothermal energy to power its infrastructure. This commitment to sustainability makes Iceland one of the most eco-friendly places on Earth. So when it comes to sourcing our ingredients, the real question is, “Why not Iceland?” It’s a choice we proudly stand by for the health of our pets and the planet.